1849
Rebel Yell® recipe is invented, along with many other famous bourbons, at what would later become the famous Stitzel-Weller distillery and marketed under the slogan “Honest whiskey at an honest price.”
1879
Frederick Stitzel patents the barrel storage system still used in warehouses today
1900
Stitzel-Weller distillery wins a Certificate of Distinction at the Centennial Exposition in Paris
1920-1933
The Prohibition era in the United States limits production to “medicinal” whiskey
1936
Rebel Yell is officially introduced as a registered brand
1964
By act of Congress, bourbon is declared a “distinctive product of the United States” and commonly referred to as “America’s Native Spirit”
2008
Rebel Reserve debuts
2012
Rebel Yell debuts in cherry and honey
2015
Debut of new packaging along with two new flavors, Small Batch Rye and American Whiskey
2016
Rebel Yell debuts in Root Beer and Ginger
2016
Rebel Yell® unveils 10-Yr. Single Barrel.
2018
Rebel Yell® stakes its claim in Bourbon Country with the opening of Lux Row Distillery.
A Spirit
Of Rebellion
In Every Bottle.
Since 1849, our original, award-winning recipe has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging.
The Talk
Of The Tavern.
Over the past 150 years, rebels and reviewers alike have been shouting about the quality and bold flavor of Rebel Yell. But we think you’d be best served by finding out for yourself.
Rebel Yell
Rebel Reserve
Rebel Rye
Meet Our
Extended Family
For the purists. For the trailblazers. The Rebel Yell® family offers a range of flavors to be explored.
Choose a flavor below to learn more.
Rebel-Approved
And Served Daily
Surprisingly smooth but never soft-spoken, Rebel Yell adds a kick of flavor and a warm, cozy finish to your favorite mixed drinks.
