Sure, you love Rebel Yell whiskeys. But why? Is it the addictive aromas of citrus and spice? The sweet, smoky notes of toasted caramel and vanilla? Probably you’re thinking: It just tastes good.
Someone has to make those taste decisions, and for Rebel Yell, that’s John E. Rempe, director of corporate research and development at Luxco, Rebel Yell’s parent company. It’s a serious title, but essentially it means he gets to taste whiskey all day and figure out what you rebels out there want to drink. […]
In 2005, a handful of Dallas mavericks had an idea: join the art and music communities for an art auction and fundraising concert. They called it Art Conspiracy, and it was held at the historic Texas Theater in Oak Cliff.
That first year, 100 artists’ works, created on 18-by-18-inch plywood boards, were auctioned off between performances from local musicians. The evening raised more than $10,000 for the Paul Simon-founded Children’s Health Fund, benefiting children displaced by Hurricane Katrina. […]
You’re a purist at heart. So whether you’re a whiskey connoisseur or amateur looking to refine your palate, it’s important to understand the basic ingredients in your whiskey so you can appreciate and savor its flavors.
Each whiskey starts with a base of corn, rye, barley, and/or wheat grain. And these grains, along with the oak barrels they’re aged in, define the tastes and aromas of the spirit. Which whiskey grain will best satisfy your taste buds? Read on to find out. […]
Did you see the lucky four who won custom motorcycles in Rebels Uncaged 2016? It’s okay to be jealous — and you’ll have your chance again in 2017.
For the uninitiated, Rebels Uncaged was a sweepstakes unlike any other in Rebel Yell Bourbon’s history. For the giveaway, the brand partnered with four custom motorcycle builders across the country, and those bikes were revealed on stage at the 2016 Sturgis Buffalo Chip concert kickoff on August 7. […]
Pretty soon Rebel Yell Bourbon will have a new distillery. Called Lux Row Distillers, it’s located in Bardstown, Kentucky, on a scenic, 70-acre site off state highway KY-245, in the heart of the Bourbon Capital of the World.
“When we drove into the property for the first time, we were captivated with the long and beautiful rows of trees that line the long driveway and felt that should be a part of the name,” says Donn Lux, chairman and CEO of Luxco, Rebel Yell’s parent company. […]